SHENYANG, China, Sept. 06, 2024 — The opening ceremony for the 2024 Shenyang Cheongsam Culture Week and the 6th China Customized Cheongsam Art Festival took place in Shenyang on the evening of September 2. The ceremony featured a water cheongsam fashion show at the Hunhe No. 9 Pier on the banks of the Shenshui River.

The theme of this Cheongsam Culture Week is “Cheongsam’s Beauty in the Ancient Capital, Boundless Creativity”. Over 20 activities, including a Cheongsam Element Culture Theme Market, Cultural Salon Activities, and Fashion Cheongsam Show, will be held around six themes: “Meeting, Exhibition, Sales, Tour, Collection, and Show”.

Throughout the Cheongsam Culture Week, Shenyang will host various Cheongsam shows, and 18 key scenic spots in the city will offer discounted tickets and other benefits to tourists wearing Cheongsam.

Additionally, cheongsam-related stores, including China-Chic, New Chinese style, jewelry, and other cheongsam-related stores in multiple business blocks and shopping malls in Shenyang will conduct cheongsam walk shows, discounts based on purchase thresholds, points, and other consumption promotion activities to add a unique charm to Shenyang in autumn.

The 2024 Shenyang Cheongsam Culture Week is guided by the China National Textile and Apparel Council, hosted by the Publicity Department of the CPC Shenyang Municipal Committee, and undertaken by the Liaoning Textile and Apparel Association, Shenyang Radio and Television Station, Shenyang Municipal Bureau of Culture, Tourism, Radio and Television, and other units.

Source: Publicity Department of the CPC Shenyang Municipal Committee

CONTACT: Contact person: Ms. Liu, Tel: 86-10-63074558