MEXICO CITY, June 22, 2025 – SOUEAST officially entered the Mexican market on June 18, 2025, with a brand and product launch ceremony at Centro Citibanamex, Mexico. The event showcased three new models, drawing significant attention and marking a key step in SOUEAST’s Latin American expansion.
SOUEAST, guided by the “EASE YOUR LIFE” philosophy, focuses on providing stylish, comfortable, and technologically advanced urban mobility solutions. Their product line includes a variety of SUVs and sedans tailored for urban youth.
(Image 1: SOUEAST Brand Launch in Mexico)
Three New Models Introduced to Meet Diverse Mobility Demands
SOUEAST presented three models designed for urban use, available in both fuel and hybrid versions:
The S06 i-DM is a stylish, urban C-class hybrid SUV that emphasizes sporty looks and efficiency. Its hybrid technology provides a fully electric range of 114 km and a combined range of over 1,000 km, catering to the daily commuting and congestion needs of young Mexicans. It also features intelligent L2 autonomous driving and comprehensive smart safety systems.
(Image 2: SOUEAST S06 i-DM)
The S07, an intelligent urban C-class SUV, blends practicality and style for trendy, fun-loving urban youth. It boasts a stylish design, a comfortable interior, dual 12.3-inch screens, a 6-way adjustable driver’s seat with memory, remote start, and full ADAS, providing luxury-level connectivity and safety.
The S09, a flagship smart premium D-class SUV, offers spacious luxury with dimensions of 4,858*1,925*1,780mm and a 2,850mm wheelbase. A 7-seat version is available for those needing more passenger capacity. Powered by a 2.0T engine, it combines appealing design, intelligent driving features, and luxurious amenities to meet the needs of urban drivers.
(Image 3: SOUEAST S07 and S09)
Each model reflects SOUEAST’s “STYLISH-COMFORT-WARM TECH” philosophy, incorporating innovative technology and quality to provide urban mobility solutions with ease.
Promoting Localized Operations
SOUEAST is committed to a comprehensive localized business strategy in Mexico, based on the principle of “In Mexico, For Mexico.”
The company plans to establish 40 showrooms across Mexico by the end of 2025, with a further expansion to 50 in 2026. This will create a convenient and efficient service network with standardized service.
SOUEAST is also preparing to launch a regional spare parts center for Latin America to ensure 100% parts availability and 24-hour delivery, enabling quick customer service.
Additionally, the company is actively working to establish the Central and South American Research Institute, which will focus on localized product development to create models that better suit the preferences and needs of Mexican customers.
Driving a New Journey in Latin America: Leading the Future of Green Mobility
The Mexican subsidiary demonstrates SOUEAST’s dedication to the Latin American market by introducing advanced new energy vehicle (NEV) technologies to Mexico. SOUEAST aims to accelerate Mexico’s transition to green mobility by offering smart, eco-friendly, and diverse transportation options for urban youth. The company plans to introduce more NEV models and strengthen its commitment to global sustainable development as it expands its global footprint.
Since launching its globalization strategy in 2024, SOUEAST has expanded into key international markets. Following its global debut in Uzbekistan and rapid entry into numerous Middle Eastern markets, the successful launch in Mexico is another significant achievement in its global growth.
Currently, SOUEAST operates in over 30 countries and regions, with more than 144 sales and service locations. The brand plans to expand into over 80 markets and establish more than 2,000 outlets within five years, bringing the EASE Urban Lifestyle to customers worldwide.
Photos accompanying this announcement are available at:
CONTACT: Contact Person: Frida Fu Email: yuhe.fu@soueast-motor.com
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