Tokyo, Japan, June 18, 2025 — Tokyo Lifestyle Co., Ltd. (Nasdaq: TKLF), a retailer and wholesaler specializing in Japanese beauty, health, and sundry products, along with luxury and electronic goods across Hong Kong, Japan, North America, Thailand, and the United Kingdom, has announced plans to launch a new directly-operated store under the “Tokyo Lifestyle” brand in Ho Chi Minh City, Vietnam, in July 2025. This move highlights the company’s commitment to expanding its market presence and sales network within the growing Southeast Asian market.

The store will be situated at 374 Nguyen Thi Minh Khai Street, Ward 5, District 3, Ho Chi Minh City, a location known for connecting key commercial and cultural areas. The company anticipates that the store’s strategic location and accessibility will drive significant foot traffic and enhance brand visibility, thereby boosting local brand recognition and sales.

Mr. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, stated, “We are excited to announce our entry into the Vietnamese market, a strategic move we have been planning for some time. We believe that Vietnam’s thriving economy has garnered considerable attention from the global retail sector, and Ho Chi Minh City has become a prominent stage for international brands. We are confident that our unique product offerings, deeply rooted in Japanese lifestyle, culture, and fashion, and distinguished by exceptional quality and service, will differentiate us from other global players. Our goal is to attract the younger generation of Vietnamese consumers and establish a strong brand presence in the country. We are optimistic about our strategic expansion in Southeast Asia and its potential to drive fresh growth in our global operations.”

About Tokyo Lifestyle Co., Ltd.

Tokyo Lifestyle Co., Ltd., headquartered in Tokyo, Japan (formerly known as Yoshitsu Co., Ltd), is a retailer and wholesaler of Japanese beauty products, health products, sundry products, luxury products, electronic products, and other products in Hong Kong, Japan, North America, Thailand, and the United Kingdom. The Company’s product range includes beauty items (cosmetics, skincare, fragrances, body care), health products (over-the-counter medications, supplements, medical supplies), sundry goods (home essentials), and other items like food and beverages. The company distributes its products through its own physical stores, online platforms, franchise locations, and wholesale channels. For further details, please visit the Company’s website at .

Forward-Looking Statements

This press release contains forward-looking statements as defined in Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties and are based on current expectations and projections regarding future events and financial trends that the Company believes may impact its financial condition, operating results, business strategy, and financial needs. These forward-looking statements can be identified by terms such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to,” or similar expressions. The Company is not obligated to update these statements to reflect new information, events, or changes in expectations, except as required by law. While the Company believes these expectations are reasonable, it cannot guarantee their accuracy and advises investors that actual results may differ materially. Investors are encouraged to review other factors that may affect the Company’s future results as detailed in its registration statement and other filings with the U.S. Securities and Exchange Commission.

For more information, please contact:

Tokyo Lifestyle Co., Ltd.
Investor Relations Department
Email:

Ascent Investor Relations LLC
Tina Xiao
President
Phone: +1-646-932-7242
Email:

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