Transforming Sales Support for Suppliers and Retail Staff in Physical Stores

Ashley Furniture Among the First to Implement

EL MONTE, Calif., March 10, 2025 — GigaCloud Technology Inc. (Nasdaq: GCT), a leader in B2B e-commerce solutions for bulky goods, today announced the launch of the Wonder App by its subsidiary, Apexis, Inc. This mobile-first platform aims to boost sales in brick-and-mortar settings. The app connects suppliers with retail sales associates (RSAs) through training, education, performance monitoring, and rewards, giving suppliers immediate insights and greater influence over sales.

“Physical retail is changing fast, and suppliers need to be connected with their frontline teams to stay competitive,” said Larry Wu, Founder, Chairman, and Chief Executive Officer of GigaCloud. “The Wonder App helps solve these challenges by giving suppliers real-time visibility and the tools to train and motivate their sales teams. It’s another example of how GigaCloud offers a suite of solutions designed to help our partners grow and succeed in today’s retail market.”

As part of its evolution, Apexis, Inc., operating as Wondersign, will now be known as Wonder (“Wonder”). The Wonder App launch marks a shift from being a kiosk app provider to becoming a network that supports every part of the retail process.

Ashley Furniture Industries is the first to use the Wonder App across its retail network. “At Ashley, we are always looking for new ways to support our partners,” said John Mask, Executive Vice President Sales & Marketing at Ashley Furniture Industries. “The Wonder App, along with GigaCloud’s technology, helps us provide better training and performance insights, keeping retail staff informed and engaged. This leads to a more consistent and better experience across our network.”

Wonder App Features

The Wonder App provides suppliers with real-time data and tools to improve RSA performance. Its educational features offer continuous updates on product knowledge and sales techniques, ensuring RSAs are well-equipped to represent brands.

The app’s growing library of training videos simplifies onboarding and supports ongoing skill development. Real-time performance tracking allows supplier representatives to monitor associate activity and focus support where needed. To increase engagement, the reward system motivates RSAs with points-based incentives. Gamification, including challenges and badges, encourages competition and continuous learning.

“Suppliers often don’t have direct insight into RSA performance, even though these individuals greatly influence customer decisions and in-store sales,” said Kaspar Fopp, Chief Executive Officer of Wondersign. “The Wonder App changes how suppliers connect with their sales teams by providing actionable tools and targeted training. With short videos, quizzes, and rewards, the app keeps associates engaged while improving their performance. This effort bridges the gap between suppliers and the retail floor, creating stronger connections and better results in a competitive market.”

The Benefits of GigaCloud

The launch of the Wonder App highlights GigaCloud’s dedication to innovation and technology-driven solutions for the evolving retail sector, including brick-and-mortar stores. By integrating Wonder’s features, GigaCloud provides suppliers with tools to improve in-store engagement and unlock growth. The app is part of the GIGA IQ™ package, a suite of technology solutions that power the GigaCloud B2B Marketplace platform and the B2C enabling system, helping businesses optimize performance across digital and physical channels. Supported by GigaCloud’s technology and expertise, the Wonder App strengthens GigaCloud’s position in digital transformation, helping businesses improve supplier-retailer relationships and streamline operations.

The Wonder App is a web app that can be installed on iPads, tablets, and iOS and Android phones. It is expected to be available for download on the Google Play Store and Apple App Store by mid-March.

About GigaCloud Technology Inc. 

GigaCloud Technology Inc. is a leading provider of B2B e-commerce solutions for large parcel merchandise. The Company’s B2B e-commerce platform, the “GigaCloud Marketplace,” integrates discovery, payments, and logistics into one platform. The marketplace connects manufacturers, mainly in Asia, with resellers, primarily in the U.S., Asia, and Europe, to execute cross-border transactions. GigaCloud offers a solution that transports products from the manufacturer’s warehouse to the end customer’s doorstep at one fixed price. The Company launched its marketplace in January 2019, starting with the global furniture market and expanding into home appliances and fitness equipment. For more information, please visit the Company’s website: .

About Apexis, Inc.

Apexis, Inc. dba Wondersign has been a subsidiary of GigaCloud Technology Inc. since November 2023. Wondersign is a sales enablement platform designed to help physical retailers drive sales and enhance the customer experience. From product discovery to checkout, Wondersign provides physical retailers with tools to optimize the showroom experience and improve in-store conversions.

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