SINGAPORE, Sept. 21, 2024 — Yeeha! Games, a leading gaming platform, announced a strategic partnership with Tokyo-based SOMSOC GALLERY at the Token2049 conference in Singapore. This collaboration aims to bridge the gap between Web2 and Web3, with both parties launching an exclusive co-branded “HOUSEBOY” designer toy collection, marking their entry into the designer toy industry. Yeeha! Games showcased HOUSEBOY at the National Gallery Singapore on September 19th.
As part of this partnership, Yeeha! Games and SOMSOC GALLERY have created a mascot, “HOUSEBOY,” which will debut as a limited-edition SOFUBI ONEOFF designer toy. Sofubi, short for soft vinyl, is made from flexible PVC material. Sofubi toys have a rich history, dating back to 1966, evolving from cultural symbols to a significant branch of art toys, including designer and collectible toys. Renowned for their unique designs and limited releases, Sofubi toys have gained global recognition among collectors, making them highly sought-after and valuable. The co-branded HOUSEBOY Sofubi designer toy combines traditional craftsmanship with modern pop culture and symbolizes a new paradigm of cross-collaboration between Web3 and Web2, representing the future of creative convergence.
This limited-edition designer toy features a custom paint job inspired by Yeeha! Games’ signature brand color scheme, enhancing its desirability for collectors and fans of designer toys and Web3 enthusiasts.
As a leading Web3 gaming platform integrating cross-chain technology, Web3 middleware, Content Strategies, and Game Distribution, Yeeha! Games connects mass users, including Web2 players, through high-quality gaming content and IPs. One of Yeeha! Games’ key strategies is to seamlessly merge Web3 and Web2 ecosystems, a theme emphasized at Token 2049. The collaboration with SOMSOC Gallery is a significant step in advancing this strategy. SOMSOC Gallery, a comprehensive art space located at the entrance to Harajuku in Tokyo, has been dedicated to connecting artists’ inner universes with their real-world expressions since its establishment in 2022. Through this partnership with Yeeha! Games, SOMSOC has embarked on exploring more possibilities in the Web3 world.
At the recent WebX Tokyo event, SOMSOC and HOUSEBOY made their debut at Tokyo Tower alongside Yeeha!, receiving widespread recognition and admiration from the audience. Responding to community and creator requests, SOMSOC launched a Yeeha! exclusive giveaway during their Singapore visit. By filling out an order form, creators and users worldwide have the chance to win a unique physical HOUSEBOY figure.
One of Yeeha! Games’ primary goals is to collaborate with leading builders and creators in the Asia-Pacific region, creating a curated content hub and a growing community. This partnership not only demonstrates Yeeha! Games’ strategic expansion into the Web2 designer toy market but also paves the way for new possibilities in cross-industry collaboration between Web3 and Web2.
Yeeha! Games and SOMSOC GALLERY will continue to work closely, driving the integration of art and gaming by launching more designer toy NFTs, additional artworks, and even mini-games, jointly exploring the Web3 ecosystem’s vast potential.
Contact:
Yeeha! Games
Connie
SOMSOC GALLERY
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