ZAOZHUANG, China, Sept. 26, 2024 — The 2024 Pomegranate Industry Development Conference was recently held in Zaozhuang City, Shandong Province, China, according to the Cyberspace Affairs Office of the CPC Zaozhuang Municipal Committee. Themed “Facilitate Industrial Revitalization through Pomegranates to Embrace a Thriving Life,” the conference featured activities such as the Pomegranate Bonsai Crafting Competition, the Zaozhuang Pomegranate Cultural Creative Design Contest, and the Selection for Zaozhuang’s Best Pomegranate. Aiming for mutual benefits, the conference showcased the progress made in Zaozhuang’s pomegranate industry. It served as a platform for exchanging knowledge in scientific research, cultivation, processing, and brand marketing to further advance the industry’s growth.

Known as the “Hometown of Pomegranates in China,” Zaozhuang boasts pomegranates as a distinctive and influential agricultural brand, solidifying its status as a city hallmark. In recent years, the pomegranate industry in Zaozhuang has achieved significant progress, demonstrating new energy and vibrancy.

Zaozhuang currently boasts over 100 products in the deep processing domain of pomegranates, encompassing series such as food, beverages, health supplements, cosmetics, and handicrafts, making it one of the most significant pomegranate deep processing industrial clusters in China.

The total area for pomegranate cultivation in the city has reached 120,000 mu, with an annual yield exceeding 120 million catties. The market entities involved in pomegranate cultivation, processing, and sales have grown to 118.

Over 500 enterprises and cooperatives are engaged in the pomegranate bonsai industry, generating an annual output value of nearly 600 million yuan.

Locally, more than 20 pomegranate-themed cultural and creative products have been developed, enriching the cultural significance of pomegranates. In 2023, the total output value of the pomegranate industry chain in Zaozhuang approached 4 billion yuan, solidifying the pomegranate’s status as a genuine “fruit of wealth” in the region.

Source: Cyberspace Affairs Office of the CPC Zaozhuang Municipal Committee

CONTACT: Contact person: Ms. Zhang, Tel: 86-10-63074558