Caesars Entertainment Partners with MLB Players

(AsiaGameHub) –   Caesars Sportsbook and William Hill have been named official sportsbook partners of the association.

US.- Caesars Entertainment has announced an agreement that designates Caesars Sportsbook and William Hill as licensed sportsbook partners of MLB Players. This deal grants Caesars access to the name, image, and likeness rights of MLB players for utilization across its online sportsbook platforms and at its physical retail sportsbook locations throughout North America.

MLB Players serves as the commercial division of the Major League Baseball Players Association (MLBPA), which represents all professional baseball players from the 30 MLB teams in collective bargaining.

Evan Kaplan, president of MLB Players, stated: “Players represent the most significant connection point in sports. Through this partnership with Caesars, that connection will become even more prominent and dynamic, offering fans a more immersive and engaging experience across its platforms.”

Eric Hession, president of Caesars Digital, added: “We consistently observe how deeply sports fans connect with the athletes they follow. The presence and star power of these athletes are what resonate most with fans. Incorporating licensed player imagery into our platforms allows us to provide a more compelling experience for fans.”

The agreement was facilitated by OneTeam, the group licensing partner for the MLB Players Association. Frank Arthofer, president of OneTeam Partners, commented: “Caesars understands the impact of player imagery in fostering fan engagement. This collaboration highlights the increasing importance of player intellectual property in modern fan interaction and establishes a new standard for partnerships between leagues, athletes, and the gaming sector.”

Caesars Entertainment reported Q4 net revenue of $2.9 billion, an increase from $2.8 billion in the same period last year. The company recorded a net loss of $250 million, contrasting with a net income of $11 million in the prior year, largely due to gains from asset sales in the previous year. Adjusted EBITDA stood at $901 million, up from $882 million.