SHANGHAI, Sept. 18, 2024 — The “2024 China Perfume and Fragrance White Paper,” a joint project between Eternal Group, dsm-firmenich and Ipsos, was officially released on September 4 in Suzhou, China. This comprehensive report represents a significant advancement in understanding the evolving perfume and fragrance landscape in China.
The White Paper is the outcome of a strategic partnership with leading experts and brand leaders in the global fragrance industry. It maintains the rigorous standards of objectivity and precision that have defined previous editions, broadening its focus from the perfume market to encompass a wider range of fragrances and the emerging olfactory economy. Eternal Group is committed to driving innovation and excellence in the industry in response to diverse market trends and shifting consumer demands.
The launch event drew in hundreds of industry professionals, business partners, media representatives, and fragrance enthusiasts from across the world, with thousands of participants joining the event virtually.
Chole Lam, CEO of Eternal Group, highlighted the promising trajectory of the Chinese perfume retail market: “We anticipate strong growth over the next five years, driven by a transformation in consumer preferences. As Chinese consumers increasingly seek a balance between internal satisfaction and external validation, it is essential for brands to innovate continually. By cultivating deeper connections with consumers, we can achieve mutual growth and development.”
ABOUT ETERNAL GROUP
Eternal Group was established in the 1980s in Hong Kong S.A.R.. It is a leading Omni-channel Brand Management of Beauty & Eyewear organization in China. With its intuitive understanding of marketing tactics and groundbreaking business strategies, Eternal has thrived over 40 years leading the trend and lifestyle in Hong KongS.A.R., Macau S.A.R. and China, with an international vision. With its diversified brand portfolio, Eternal is continuously motivated to strengthen its advantages in total brand solutions in both online and offline operations. As a luxury brand management and distribution enterprise, it aims to build a better and sustainable business as well as to drive for excellence. To fulfil customer’s need and aspirations, it develops its own brands of beauty and optical products to bring new insight to the market.
For further information or to request an interview, please contact:
prcommunication@eternal.cn
Company: Eternal Group
Contact Person: Jie Sun
Email: jessiesun@eternal.cn
Website: http://eternal.cn/
Telephone: +8610 13810127117
City: Shanghai, China
