SINGAPORE, April 15, 2025 — EngageLab, a global leader in AI-driven omnichannel customer engagement, is supporting the impressive growth of a major Chinese cross-border B2B e-commerce platform. The platform recently climbed to the #2 position in the U.S. free iPhone app charts, just behind ChatGPT. This rapid rise underscores the platform’s increasing impact in the U.S. market and the critical role of advanced email solutions in its success.

The platform’s quick ascent coincides with growing interest in Chinese cross-border e-commerce, spurred by viral TikTok videos showcasing Chinese factories and their role in global manufacturing. This increased visibility has led to a significant surge in app downloads, with U.S. downloads jumping by 940% in a matter of days. EngageLab’s sophisticated email solutions have been instrumental in helping the platform leverage this momentum, ensuring effective communication with its global customer base and fostering ongoing engagement.

EngageLab: Driving Cross-Border E-Commerce Success

EngageLab serves as a trusted partner, providing the platform with world-class email services tailored to the specific challenges of cross-border e-commerce. These services focus on optimizing email deliverability, improving customer engagement, and facilitating personalized communication at scale.

Key benefits of EngageLab’s email solutions include:

  • Exceptional Deliverability: A 99.97% inbox placement rate, achieved through sophisticated domain preheating, sender certification, and intelligent routing, ensures important messages reach their intended recipients.
  • Global Infrastructure: Strategically located servers and outbound IPs ensure high delivery rates and adherence to local regulations, meeting the needs of a global business.
  • Personalized Engagement: Advanced user tagging and segmentation tools enable targeted email campaigns that resonate with different customer groups, increasing engagement and conversions.

Achieving Results in a Competitive Market

The platform’s recent success in the U.S. market highlights the effectiveness of combining innovative marketing strategies with reliable technology. With EngageLab’s support, the platform has achieved:

  • Over 90% email deliverability, ensuring consistent message delivery worldwide.
  • A 99% inbox placement rate, significantly exceeding industry benchmarks.
  • A 40% email open rate, driven by optimized sender certification and domain reputation management.

These results have allowed the platform to effectively connect with its expanding customer base, build loyalty, and achieve sustainable growth in a highly competitive market.

The Future of Cross-Border E-Commerce

As Chinese cross-border e-commerce platforms continue to gain global popularity, the importance of seamless, AI-powered customer engagement solutions is paramount. EngageLab remains dedicated to providing businesses with the tools they need to thrive in dynamic and rapidly changing markets.

For businesses looking to enhance their customer engagement and operational efficiency, EngageLab offers not just technology, but a partnership in achieving sustainable growth.

About EngageLab

EngageLab is a leading AI-powered omnichannel customer engagement solution provider, uniting technology and versatility to offer seamless customer interactions across every channel, including , , , ,  and . It empowers businesses to build lasting relationships and achieve higher conversions and retention. With a strong focus on innovation and performance, EngageLab supports businesses in over 220 countries and regions, delivering more than 1 million messages every second across various channels.

For more information about EngageLab and its suite of solutions, visit .

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