SEOUL, KOREA, Oct. 16, 2024 — PROJECT 7, Korea’s first-ever idol assembly and enhancement audition program, has achieved a remarkable milestone, surpassing 100 million total views across various platforms, demonstrating its immense popularity.

– STUDIO SLAM, the creative force behind Culinary Class Wars, reinforces its global fan base with PROJECT 7

– Views soaring on YouTube, Instagram, X, TikTok, and other platforms, sparking an online frenzy

PROJECT 7 (produced by STUDIO SLAM, SLL) is a groundbreaking idol audition program that introduces the novel concept of “assembly and enhancement.” It empowers viewers to directly vote for and select participants from the very first round, forming new teams while witnessing their favorite contestants grow through each stage. For SLL, PROJECT 7 signifies its inaugural foray into the music industry through an investment in the program’s IP, adding further significance to its success.

STUDIO SLAM, the driving force behind the globally renowned survival show Culinary Class Wars, which captivated audiences in Korea and beyond, is responsible for producing PROJECT 7. This has fueled a surge in anticipation for the show. STUDIO SLAM, a label under the global creative studio SLL, has rapidly emerged as a dominant force in audition entertainment.

Since the release of the second teaser on September 19, PROJECT 7 has captivated audiences’ attention. As of October 15, the total view count for content across YouTube, Instagram, X, TikTok, and other platforms reached a staggering 100,128,164 views, showcasing the show’s immense popularity even before its official premiere.

A key driver of this explosive growth has been the short-form content introducing the contestants, such as the “Up to You Title Song Self-Introduction Shorts,” which showcased the unique appeal of each contestant. These clips garnered the highest number of views across all platforms, generating significant momentum. The “Profile Cut Images” of the contestants, who emerged victorious after fierce competition to secure their spots, also contributed to the surge in views, highlighting the diverse personalities of the participants.

Moreover, the program’s innovative planning and fresh approach have been evident through the “Personal PR Shorts,” the “Heart Assembly Challenge Shorts,” the “Up to You Title Song” stage performance, and the contestants’ “Personal Fancam Videos,” all of which have recorded impressive viewership numbers.

Not just in Korea, but globally, K-pop fans have been eagerly watching PROJECT 7 content on repeat and flooding the comment sections with enthusiastic reactions. With the program’s total view count now surpassing 100 million, everyone is eager to witness how far the skyrocketing popularity of PROJECT 7 will go.

The production team expressed their gratitude, stating, “We are incredibly thankful for the passionate support and interest in PROJECT 7 even before its premiere. We are committed to fulfilling the expectations of fans who love the show. Don’t miss the first broadcast on Friday, October 18.”

Meanwhile, the first-ever idol assembly and enhancement audition show, JTBC’s PROJECT 7, will air its first and second episodes consecutively on Friday, October 18, starting at 8:50 PM.

About SLL

SLL is a comprehensive content studio that oversees the entire value chain of the content business, from story planning and development to production, investment, and distribution, unlocking new horizons for K-content. From top-tier dramas like SKY Castle, The World of the Married, Reborn Rich, Hellbound, D.P., All of Us Are Dead, Narco-Saints, and Big Bet, to films and variety shows like The Roundup series, Sing Again, and Culinary Class Wars, SLL has spearheaded trends with high-quality works, regardless of platform or format.

With over 200 key creators and 15 labels, SLL has produced over 150 pieces of content and continues to expand its global content competitiveness.

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