TRIPOLI, Libya, July 03, 2025 — SOUEAST officially entered the Libyan market with a grand brand launch at the Royal Palace of Tripoli. The event began with a visual presentation that took the audience on a journey through Libya’s history, the evolution of the auto industry, and SOUEAST’s future vision for Africa.
（Image 1: SOUEAST Launched in Libya）
This launch demonstrates SOUEAST’s commitment to its North African strategy, with Libya as its second market after Morocco. SOUEAST introduced a range of urban SUVs designed for local needs: the S09, S07, and S06, all featuring innovative technology and quality.
The S09, a smart premium SUV, combines design with intelligent driving. It has a 2.0T engine and a 7-seat layout for urban users seeking premium features and comfort.
The seats have ventilation and electric lumbar support for comfort, along with a 15.6-inch console screen, Qualcomm Snapdragon 8155, and automatic dual-zone AC for a luxurious in-cabin experience.
The S07, an intelligent urban SUV, combines practicality with style for trendy youth. Its design is inspired by futuristic aesthetics, with sleek lines and a modern feel.
It also features an electronic 6-way adjustable driver seat with memory, and 12.3-inch connected screens for an easy-to-use interface. 3-zone climate control, dual zones for voice control with multi-language support, and full ADAS enhance safety and convenience.
(Image 2: SOUEAST S07)
The S06, a stylish urban SUV, has a dynamic design, with a distinctive front.
Inside, it features a 15.6-inch console screen and a SONY 9-speaker audio system. With an L2 intelligent assisted driving system and 360° panoramic visual parking assist, the S06 provides an easy driving experience for urban youth.
SOUEAST is partnering with KMG Group, a Libyan conglomerate with automotive distribution expertise. KMG Group’s market knowledge will help SOUEAST’s market penetration and customer service.
SOUEAST will strengthen its layout and service system, deepen cooperation, and expand its brand influence. Mr. Andy Yuan, Assistant President of SOUEAST International, said, “In Libya, for Libya, we will work with local partners to deliver products for Libyan roads, experiences that exceed expectations, and the mobility future you can anticipate.”
SOUEAST’s expansion into Libya is a milestone in its global strategy. With the mission to “EASE YOUR LIFE,” SOUEAST’s presence in Libya is expected to accelerate the country’s green transition. This July, SOUEAST will launch its brand and debut new products in Egypt.
Photos accompanying this announcement are available at
CONTACT: Contact Person: Frida Fu Email: yuhe.fu@soueast-motor.com
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