SHANGHAI, April 18, 2025 — SOUEAST Motor will launch its first SOUEAST Global EASE DAY 2025 on April 21st in Shanghai, China. The five-day global event will host international media and influencers to promote the brand’s EASE urban mobility concept through collaborative activities.
(Image: SOUEAST Global EASE DAY 2025）
EASE DAY, SOUEAST’s inaugural global brand summit, aims to connect with key media figures and enhance brand recognition. The event, serving as both a key milestone and a launch, supports the brand’s ambition to become a globally competitive automotive player. Attendees will participate in various themed activities designed to deepen engagement.
The event will focus on four key areas: EASE Talk, EASE Experience, EASE Innovation, and EASE City. Global media and influencers will have the opportunity to closely examine SOUEAST’s brand vision and philosophy through brand discussions, test drives, vehicle previews, and urban cultural experiences.
EASE YOUR LIFE in Motion
Since its comprehensive brand update in 2024, SOUEAST has expanded internationally, launching successfully in the Middle East and Central Asia. Guided by its “EASE YOUR LIFE” brand philosophy, SOUEAST is changing urban mobility by blending global perspectives with local market needs, offering customers stylish, comfortable, and technologically advanced driving experiences tailored for city living.
EASE DAY 2025 is the next logical step, providing a platform for SOUEAST to interact with the media through interactive events and strategic conversations. Attendees will gain firsthand exposure to SOUEAST’s vision for intelligent urban mobility.
A Global Journey Begins in Shanghai
Shanghai, the first stop on the EASE DAY tour, sets the stage for SOUEAST’s vision of an annual tradition, gathering global media and influencers in a different iconic city each year. EASE DAY aims to enhance urban experiences by creating a space for co-creation, shared insight, and cultural resonance.
CONTACT: Company: SOUEAST MOTOR Contact Person: Frida Fu Emai: yuhe.fu@soueast-motor.com Website: https://www.soueast-motor.com/ City: Wuhu
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