SOFTSWISS Referral System brings 6,000 new players in one month in 2026

(AsiaGameHub) –   More than half of the SOFTSWISS Casino Platform clients have integrated the system.

Press release.- SOFTSWISS has released initial performance data for its integrated Referral System, a feature of the SOFTSWISS Casino Platform. This system has already facilitated the acquisition of 6,000 new players within a single month of its launch, while also achieving a reduction in acquisition costs exceeding one million euros.

The Referral System effectively transforms existing players into a customer acquisition channel. Players can generate a unique referral code within the casino environment, share it with others, and receive bonus rewards when a new player registers and makes a deposit. The entire process is managed within the Casino Platform, eliminating the need for separate landing pages, tracking links, or external tools.

Operators have the flexibility to define the reward parameters, including bonus amounts for registration and deposit milestones, minimum deposit requirements, and wagering conditions. Once configured, the system operates autonomously. Players can monitor their referral progress directly within the casino interface, fostering engagement beyond standard gameplay.

Over half of the SOFTSWISS Casino Platform’s clients have already adopted the Referral System. The most active operator successfully generated up to 6 percent of their total site traffic solely through referrals, without any expenditure on paid media.

Suren Vardanyan, head of sales at SOFTSWISS Casino Platform, stated: “For operators, the benefits extend beyond cost savings. Referrals introduce an effective word-of-mouth marketing channel that complements existing strategies. A player who joins based on a friend’s recommendation already possesses a level of trust in the brand, making them more likely to remain a customer and make deposits.”

Operators can meticulously track each referral via the Referrals page located in the Casino Platform’s back office. This page provides details on which codes were utilized, whether referred players met the reward criteria, and the total bonus money claimed. This granular data offers retention and CRM teams a comprehensive understanding of the channel’s performance over time.

The performance of the Referral System follows a series of recent product enhancements across the SOFTSWISS portfolio. Among these recent introductions is the Prediction Markets Platform, a new B2B solution designed to empower online casino and sportsbook operators to enter the rapidly expanding market of event-based wagering.